The New Rules Of Marketing And PR: How To Use Social Media, Online Video, Mobile Applications, Blogs
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As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.
Within The New Rules of Marketing and PR, Meerman Scott takes you through familiar tools such as press releases and social media, and gives you innovative ways to use them. Through his guide, you'll learn how to directly communicate with buyers and enhance online visibility, ultimately leading to major boosts in sales.
Branded communities are valuable because the information generated there is almost 100 percent brand-specific, argues Aaron Strout, chief marketing officer of Powered, which builds and executes social media programs to address not only branded communities but also earned media, Facebook and mobile applications, and content marketing. 1e1e36bf2d